Holly Trolley Shopping will take place in conjunction with Shop Small Saturday, 11 a.m. to 5 p.m. Nov. 24.
Eight free trolleys will transport passengers around downtown Fort Wayne as well as the Wells Street and West Main Corridors. Three different trolley routes will connect shoppers to more than fifty stops with more than 100 shopping opportunities, activities and dining options to choose from.
Each heated trolley is equipped with docents to provide information and assist passengers with trolley maps and giveaways. Trolley riders will enjoy decorations and holiday music and the first 200 riders will receive a free Holly Trolley commemorative gift tote provided by your Downtown Improvement District and Lake City Bank.
Participating businesses will be decked out in all their holiday splendor and include: Amazing boutiques, attractions, gift shops, pop-ups, art galleries, and great holiday activities like the Festival of Trees at the Embassy Theatre, Joyeux Noel at the Old Fort, Victorian Holiday Fun at the Botanical Conservatory and more. Support your favorite locations while discovering new or recently opened businesses you may have never visited.
Many businesses along the routes will be offering special holiday items, one-day only discounts or goodies and refreshments to show their appreciation to shoppers who are choosing to shop local.
New this year: This year the Holly Trolley Transfer Station will be located on the Arts United Plaza at Barr and Main Streets. The Downtown Improvement District will host an information and seating area on the plaza to provide trolley maps and general information. Riders can catch a trolley for any of the three routes from this central transfer station and will also be in close proximity to great shops, activities, and dining options.
To find parking options around the Holly Trolley Transfer Station, or close to your favorite store or activity for an enjoyable walking experience, download the Holly Trolley guide and check out our full list of Downtown Parking options with rates, contact information and accompanying map at: HollyTrolleyDowntown.com
Holly Trolley Shopping is presented by the Downtown Improvement District and sponsored by Fort Wayne Newspapers, Hanning & Bean Enterprises Inc., Lutheran Health Network, Wane 15, Lake City Bank, The City Exchange, Greater Fort Wayne Inc., Arts United, Wells Street Corridor, Main Street Corridor, Majic 95.1 and Fun 101.7.